AI automation and consultancy that solves real business problems

It takes on the repetitive, predictable work between people and systems: moving information between tools, prioritising enquiries, flagging changes that need attention, pulling reports together and preparing first drafts. Used well, the result is fewer manual steps, faster responses and a clearer view of what's happening, with people still making the decisions that matter.

We look for tasks that are frequent, repetitive and rule-based, or that cause delays when information has to pass between people or systems. Then we weigh the value of changing them against the complexity and risk. The best first candidates are usually small, well understood and done often.

Yes, where a custom system is the right answer. We design and build bespoke platforms, dashboards and integrations, and add AI models to them where they genuinely help, for example to classify, summarise or draft. Where an existing tool or a simpler automation will do the job, we'll recommend that instead.

Usually, yes. Much of the value comes from connecting the tools you already use. For Abba Cakes, we built an order management platform that pulls orders directly from WooCommerce. When the workflow starts on your website or online shop, our website and ecommerce work connects the two.

No, and it shouldn't be. Plenty of useful automation is rule-based: when this happens, do that. AI is useful when the work involves interpreting unstructured information, such as free-text messages or documents. We'll tell you which approach fits, including when a straightforward integration is the better answer.

It depends on the scope: how complex the workflow is, which systems are involved, the integrations needed, the state of your data and how much custom development is required. A small, focused automation is scoped very differently from a custom platform. We'll give you a clear proposal once we understand the problem.

It depends on the same factors as cost. A single automation connecting two tools is a very different job from a custom platform with several integrations. Once we've defined the system, we'll give you a realistic timeline.

We start by working out what information the workflow actually needs, where it's stored and who should have access. Systems should only use the data they need. The right privacy and security approach depends on the workflow and the platforms involved, so we work through those requirements with you before anything is built.

Yes, and it's often the best way to start. A pilot on one well-defined workflow lets you see how the approach works in practice, with your team and your data, before deciding whether to go further.