/Services / Video Production
Video that earns attention, not just airtime.
Collective Digital is a Liverpool video production company creating commercial, corporate and social video for brands that need more than something that just looks good. We plan, film and edit promotional, brand and social-first content for growing businesses across the North West and UK. We've produced video work for brands including Iceland, Cheshire Oaks, Trafford Palazzo and The SUMO Guy, with results including a 93% increase in click-through rate for Iceland and 2M+ views for The SUMO Guy in four months.
From creative development and concepting through filming, editing and motion graphics, we make brand films, campaign content, social video and business films that give people a reason to stop, understand and act.
Published work with the full story behind it. Start with the showreel, then see what each project was for.
Paid social motion creative
Iceland's stretched in-house team needed more motion creative than they could make. We turned high-performing static ads into animated video for Facebook, Instagram and YouTube, which increased click-through rate by 93% within three months.
Read the Iceland case study
Short-form social video
A scalable short-form video system around Professor Paul McGee's expertise, with as many as 80 pieces filmed in a single shoot day. It helped grow his TikTok audience to 48,000+ followers with 2M+ views in four months.
Read The SUMO Guy case study
Cinematic films & event content
Brought in for a single cinematic story for the foundation's 10-year anniversary gala, we ended up capturing stories across the country and producing stage content, LED media and interactive touchscreens for the night.
Read the JD Foundation case studyFrom brand films to corporate video production, every format below can be made on its own or planned as part of the same shoot.
Explaining who the business is, what it stands for and why people should care.
Hero creative built around a particular launch, message or campaign.
Video made to work natively on each platform, not a landscape film cropped to fit.
Showing the detail, quality, use and craft behind a product.
Company films, explainers, recruitment and internal video, where clarity and credibility matter more than spectacle.
Customer stories, founder interviews, case studies and expert-led content.
Capturing the energy and the story of an event, plus useful content to use afterwards.
Turning one production into multiple edits for different channels.
Before deciding what to shoot, we work out:
That might mean video for:
The answers shape the format, the length, the tone and how the shoot is planned, long before a camera comes out.
Most video projects start by booking a shoot. Ours starts by deciding what the video is actually for.
01
We get clear on the objective, the audience and the idea.
02
Concept, script, shot list, locations, contributors and schedule, so the shoot day runs to plan.
03
Crew, camera, lighting, sound and direction on the day.
04
Editing, colour, sound, motion graphics where needed, revisions and the final versions for every channel.
One shoot shouldn't automatically mean one video. Where it makes sense, we plan the production so the footage can work harder across your website, campaigns and social channels.
For The SUMO Guy, careful planning meant filming as many as 80 pieces of content in a single shoot day. For Iceland, each animated ad was delivered in multiple formats for different Meta placements. If you need that output every month, it can run as part of an ongoing content partnership.
We've produced video and content for brands across retail and e-commerce, hospitality, leisure, FMCG, B2B and creator-led social. The format changes by sector. The discipline stays the same: clear goal, right platform, content built to perform in the campaign it's made for.
Retail and e-commerce brands typically need high-frequency social and campaign video tied to promotions, product drops and seasonal peaks, and it has to drive clicks and sales, not just views. Our work with Iceland turned static paid social assets into motion creative that increased click-through rate by 93% in three months, the kind of pace retail media often demands.
Hospitality and leisure brands need video that sells an experience: atmosphere, people and place, not just a price point. We've worked with brands including Trafford Palazzo, Chester Race Company and Mecca, where content has to feel inviting enough to make someone want to be there.
FMCG brands often need product-led and campaign video that works hard in paid social and always-on feeds. Clients in this space, including Cosmo and FINSA, typically need assets that stay on-brand while still stopping the scroll.
Expert and personality-led brands need short-form video that feels native to the platform without losing credibility. For The SUMO Guy, that meant a scalable TikTok content system (48,000+ followers and 2M+ views in four months), built around clarity, pacing and consistency rather than overproduction.
We're based at Hardman Yard in Liverpool city centre and film across Liverpool, Wirral and the wider North West, on your premises, on location or at events.
We travel for productions too. For the JD Foundation gala, that meant capturing stories across the country. Video is also one part of our wider work as a Liverpool agency, alongside content, websites and AI.
“Collective are a fantastic media production agency to work with. They have been my number one choice to work with for several years now as they always impress and they always deliver. In addition to exceptional quality imagery, beautiful videos and excellent drone footage, it is their friendliness, fun and approachability that gives this team even more of an edge. They always put people at ease and they have excellent customer service…”
“We’ve worked with Collective for the last 8 years. We always find Courtney and the team highly responsive as well as emotionally invested in all that we are trying to achieve as a brand. They don’t just ‘carry out’ the work, they care about the experience and the outcomes we are trying to achieve.”
“Since launching with Collective, our CTR has increased by 93%, a clear testament to the impact of their creative approach and execution.”
It depends on creative development, the number of shoot days, crew, locations, talent, post-production and how many finished deliverables you need. We don't publish a one-size-fits-all number because a single social ad and a multi-day brand film are different jobs. Send us the brief, even if it's rough, and we'll come back with a clear quote.
Everything from idea to finished files: creative development, scripting, planning, crew, filming, editing, motion graphics, captions and the platform versions you need, with one team accountable for the result. When video is one part of wider digital campaigns, we can also shape the website, content and campaign around it.
It depends on scope, format and how many assets you need from a shoot. A focused social cut-down can move quickly; a brand film or multi-asset content system needs more planning and edit time. We'll confirm a clear timeline once we understand the brief.
Yes. Most projects start with an objective rather than a finished concept. We develop the idea, write the script or interview questions and plan the shot list, so the shoot has a clear story to capture.
Yes. Where it makes sense, we plan the shoot for more than one output: a hero film, shorter social edits, vertical versions for Reels and TikTok, and paid cutdowns. For The SUMO Guy, we filmed as many as 80 pieces of content in a single shoot day.
Yes. We film on clients' premises, on location and at events. You'll have the shot list before we arrive, and we'll plan the schedule around how your space works so filming fits around the business.
Yes. We're based in Liverpool and film across Liverpool, Wirral and the North West, and travel across the UK for productions. For the JD Foundation gala, we captured stories across the country.
Yes. Motion graphics, animated text and captions can be built into a film wherever they help the message land. For Iceland, we turned static paid social ads into animated motion creative.
We edit, colour and mix the sound, adding motion graphics and captions where needed, then share a first cut for your feedback. After agreed revisions, we deliver the final versions in the formats and aspect ratios each channel needs.
Yes. A lot of our video work runs as an ongoing content system rather than a single shoot, so brands get a consistent stream of social content without restarting the process every time. That ongoing work sits within our content marketing service.
Video Production covers the planning, filming and editing of video specifically. Content Production is broader: it includes video alongside photography, copy and other content formats as part of an ongoing content system.
You don't need a finished concept before speaking to us. Start with what you're trying to communicate, launch or change, and we'll work out the right way to shoot it.
Start a project
If your brand, content, or digital presence isn't quite where it should be, let's fix that. Tell us a bit about where you're at and what you're aiming for and we'll take it from there.
