/Services / Video Production
Collective Digital is a Liverpool-based video production agency that plans, films and edits promotional, brand and social-first video content for growing businesses across the North West and UK. We've produced video work for brands including Iceland, Cheshire Oaks, Trafford Palazzo and The SUMO Guy, with results including a 93% increase in click-through rate for Iceland and 2M+ views for The SUMO Guy in four months.
We plan, shoot and edit video content built to perform, from short-form social to brand films, so it does more than look good, it moves the metrics that matter.
Most video is made to be watched once and forgotten. We build video with a job to do: cutting through the noise, holding attention, and driving action. Whether that's a paid social ad, a brand film, or an always-on content engine, every piece starts with a clear goal and works backwards from there.
Hero content that defines how a brand looks and sounds on camera, used for paid social, landing pages, and brand campaigns. We handle concept, scripting, filming and edit as one process, so the finished film matches the brand strategy behind it rather than sitting apart from it.
Short-form video built specifically for TikTok, Reels and paid social, shot and edited for how people actually scroll, not repurposed from longer-format film. This is the work behind results like The SUMO Guy's 48,000+ TikTok followers and 2M+ views in four months.
Clear, credible video for B2B and product-led brands: explainer-style content, product demos, and internal or investor-facing films where the priority is clarity over spectacle.
Rather than a single shoot, many clients run video through us as an ongoing system: a regular cadence of content so a brand can post consistently without restarting the planning process every month.
We've produced video and content for brands across retail, hospitality, leisure, FMCG and creator-led social. The format changes by sector. The discipline stays the same: clear goal, right platform, content built to perform.
Retail brands typically need high-frequency social and campaign video tied to promotions, product drops and seasonal peaks. Our work with Iceland turned static paid social assets into motion creative that increased click-through rate by 93% in three months, the kind of pace retail media often demands.
Hospitality and leisure brands need video that sells an experience: atmosphere, people and place, not just a price point. We've worked with brands including Trafford Palazzo, Chester Race Company and Mecca, where content has to feel inviting enough to make someone want to be there.
FMCG brands often need product-led and campaign video that works hard in paid social and always-on feeds. Clients in this space, including Cosmo and FINSA, typically need assets that stay on-brand while still stopping the scroll.
Expert and personality-led brands need short-form video that feels native to the platform without losing credibility. For The SUMO Guy, that meant a scalable TikTok content system (48,000+ followers and 2M+ views in four months), built around clarity, pacing and consistency rather than overproduction.
Most video projects start by booking a shoot. Ours starts by deciding what the video is actually for.
We use the same clarity-first process across brand, content and digital, then apply it specifically to how video needs to perform on the platforms that matter.
01
We start by understanding your business, your audience, and what you're trying to achieve, then define what matters, what doesn't, and where to focus.
For video, this means understanding the platform, audience and goal before a single frame is planned. A paid social ad and a brand film are built completely differently.
02
With clarity in place, we translate direction into brand, content, and digital experiences ensuring everything feels aligned, intentional, and built to perform.
For video, that covers concept, scripting, shot lists and production planning so filming days are efficient and the edit has a clear story to land.
03
We iterate with purpose, tightening messaging, design, and execution so everything works together across every touchpoint.
For video, this is where cuts, pacing, captions and platform variants get tightened so the same idea can work as a brand film, a Reel and a paid social cut-down.
04
We launch with confidence and ensure the work creates momentum, not just output, supporting your next stage of growth.
For video, delivery can mean a finished film, a bank of short-form assets, or an ongoing content system so you can keep posting without starting from scratch every month.
These are published outcomes from our work, not vague claims. Each summary links through to the full case study.
Collective produced paid social video content for Iceland that increased click-through rate by 93% within three months. We turned existing static assets into motion creative for Facebook, Instagram and YouTube, helping a stretched internal team scale high-performing ads without rebuilding every campaign from scratch.
Collective's content production helped The SUMO Guy grow to 48,000+ TikTok followers with 2M+ views in four months. We built a scalable short-form video system around Professor Paul McGee's expertise: high-volume shoot days, native TikTok pacing, and a workflow designed for ongoing distribution rather than one-off posts.
For the JD Foundation gala, Collective delivered cinematic storytelling alongside a wider visual experience: event media, interactive content and production support that brought ten years of impact to life. What began as a single film brief expanded into a joined-up content system for a live, high-stakes environment.
Everything from short-form social content and paid social ads to brand films and corporate video. We scope the format around what will actually move the needle for your audience, not what looks impressive in a showreel.
We handle the full process (strategy, scripting, filming, and edit) so there's one team accountable for the result, not a handoff between agencies.
Yes. A lot of our video work runs as an ongoing content system rather than a single shoot, so brands get a consistent stream of content without restarting the process every time.
Yes, we're Liverpool-based but work with brands across the North West and nationally.
It depends on scope, format and how many assets you need from a shoot. A focused social cut-down can move quickly; a brand film or multi-asset content system needs more planning and edit time. We'll confirm a clear timeline once we understand the brief. Get in touch and we'll map it out.
Video Production covers the planning, filming and editing of video specifically. Content Production is broader: it includes video alongside photography, copy and other content formats as part of an ongoing content system.
Budgets vary by format, shoot complexity, locations, talent and how many finished assets you need. We don't publish a one-size-fits-all number because a single social ad and a multi-day brand film are different jobs. Tell us what you're trying to achieve and we'll give you a clear quote.
Tell us what you're trying to achieve and we'll show you how video fits into the plan.
Start a project
If your brand, content, or digital presence isn't quite where it should be, let's fix that. Tell us a bit about where you're at and what you're aiming for and we'll take it from there.
