World renowned best selling author and motivational speaker, Paul McGee (The SUMO Guy), approached us to help him strategise, shoot and deliver content for his TikTok account.

What we did

2 million views, 48k followers, 4 months

We got to work with Paul's team to strategise and curate the content motivational content hand crafted for TikTok. We moved to production where we shot as many as 80 videos in one day to build a huge bed of content to get us off to a flying start by posting twice a day on TikTok. We've taken his account from 0 to 26k followers in the space of four months, navigating through the intricacies of the TikTok algorithm, and building a follower base that are engaged and loving the content SUMO has to offer.